Inaba is one of Japan’s most trusted pet food companies, with a legacy that dates back to 1805 in the food industry and more than half a century in pet nutrition. Known globally for their innovative and high-quality products, Inaba has become a household name among cat owners for creating Churu, the world’s first creamy, lickable cat treat.

Churu quickly rose to popularity as the No.1 cat treat in Japan, loved for its irresistible taste, smooth texture, and interactive feeding experience that strengthens the bond between pets and their owners. Formulated with carefully selected, high-quality ingredients, Churu products are grain-free, made with real meat or seafood, and enriched with essential nutrients to support feline health and wellbeing.

Expanding beyond treats, Inaba has developed a veterinary-exclusive line to support specific health needs in cats, combining palatability with functional nutrition:

• Churu Nourish – designed for cats with reduced appetite, illness, or recovery needs. Its highly palatable formula encourages feeding, ensuring cats receive vital hydration and energy when they need it most.

• Churu Diet – crafted for cats with special dietary requirements, this range supports nutritional management while maintaining the same creamy texture and taste that cats love.

Both ranges are not only a nutritional solution but also serve as a practical tool for veterinarians and pet owners, whether for medication administration, appetite stimulation, or long-term dietary support.

By combining Japanese innovation, trusted quality, and a deep understanding of feline behavior, Inaba Churu continues to transform the way cats are fed worldwide.

In Malaysia, Pawxie Sdn Bhd is the exclusive distributor of Inaba Churu Nourish and Churu Diet, ensuring that veterinarians and pet parents have access to this trusted, vet-recommended solution for feline health and wellbeing.